When & How to Disavow Backlinks in 2021
It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.
Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
6 Steps to Executing an Efficient SEO Clean-Up Strategy
In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
What are the Makings of a High-Quality Link?
What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.
The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data
Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.
Debunking Link Building Myths in 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
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Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.
How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
New & Improved: Announcing The Beginner's Guide To Link Building
Moz first published the Beginner's Guide to Link Building in 2014. While much has changed in link building since then, a lot has stayed the same. If you're new to link building, or simply want to improve your success rate and/or processes, we encourage you to give this new and updated guide a read.
The Anatomy of the Perfect Pitch Email
If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.
Study Confirms Moz Has the Largest Link Data Set
In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient.